In Episode 53 – How Are You?, we talked about the way that the COVID crisis has been impacting Arcade and our business model (in short – being a company who focuses on bringing people together in a classroom and playing games together is a little rough right now!)
In Episode 54, we’re talking about how we decided to pivot. The pivot is an essential tool of any successful business. In short, something stops working, and you find a way to reinvent what you do that (hopefully) addresses whatever wasn’t working. In this episode, we’re working through the process of our pivot to marketing our Project Coaching program. Step by step, we walk through what we do, how COVID has impacted it, and what actions we can take that will not just keep us moving forward, but keep us moving in the direction we actually want to go.
One part case study of what this kind of strategic discussion looks like in real time, one part conversation about a new program we’re building – this episode is a little different than most of our podcast, but with everything going on – a normal episode would just be weird!
Check it out!